I am a design research and strategy leader with 15 years of experience helping teams create products and experiences that matter.

I believe that great design starts with understand the stories of real people.

Not just what they do, but why they do it.
What they’ve experienced.
What they’re working toward.
What they love and hate.

This is where research comes in.

This is where good design begins

Clients

Adidas
Alaska Airlines
HP
Honeywell
Intel
Jaguar Land Rover
Kaiser Permanente
Logitech
Moovel
Samsung
Umpqua Bank